Building on the success of the last two years, the FT Business of Football Summit returned for its third iteration in digital format to explore how business models within football are adapting in these challenging times.
We welcomed an international speaker-line up and reached a high-level global audience. The expanded two-day programme explored how existing income streams and deal-making within the game are being impacted by the pandemic, and what the road ahead looks like for the business of football in both the short and medium-term. We also debated the broader reforms in the sport that have been catalysed by the crisis, and how such reforms are challenging established systems.
Watch all sessions on-demand to hear investors, club and league executives, players, regulators, broadcasters, sponsors, advisors and other key influencers expert insights on the financial future of the beautiful game in a post-pandemic world.
Key talking points
World's Most Popular Sport
Football is the world’s most popular sport, and, also, one of the most active sectors globally for deal-making. Whether it is M&A, private equity investment, stadium financing, media rights, sponsorship contracts, player transfers, or salary packages, the business of football has become a multi-billion dollar economy.
Global Football Economy
The football economy, like many others, has been significantly impacted by COVID, with live game attendance halted and traditional revenue streams disrupted, compounded by changing behaviours in the way that football is watched. However, with disruption and change comes scope for growth and new opportunities.
New Dealmaking Opportunities
Our industry leaders will explore the most exciting opportunities and developments in football, including how the ecosystem will attract new capital and what the future holds for broadcasting deals in an era of unbundling. Join us for two days filled with everything you need to know about the future of the football industry.
“An outstanding event that has potential to become a staple part of the industry calendar.”
Head of Commercial for Cardiff City Football Group
Scoreboard. Get inside the business of sport.
Sport has become one of the biggest global business stories of recent times. Scoreboard, the new newsletter from the FT, is your weekly guide to the deals behind the games, the billionaire club owners, media giants, tech companies and entrepreneurial players that are transforming the world's biggest leagues.
Sign up to Scoreboard now for the latest articles to be delivered to your inbox every Saturday morning.
© Financial Times Live
FT Live and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice